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Take a peek into our collections! – Food packaging

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As part of Ibukun Baldwin’s commission, we looked at food packaging and adverts with a design style that was specific to post-war Britain. The Ministry of Food ensured the general public had access to food essentials for reasonable prices, managed rationing and informed the British public on ways to use their food. We looked at some adverts from the 1940s which showed seasonal cooking, how to preserve foods, new ways to use the same ingredients and how to make the most out of all their food. They often used bright, bold and colourful designs to entice people to use their food thoughtfully.

The discount coupons featured bright eye-catching colours with rudimentary building blocks of pattern and design, making them stand out and be appealing in their simplicity.